CADBURY UNWRAPS A CENTURY OF SOUTH AFRICAN MEMORIES IN 200TH BIRTHDAY CELEBRATION – Fashion Force Africa Magazine
Cadbury celebrates 200 years of chocolatey magic in South Africa! Share your favorite #CadburyMemories for a chance to be featured in their ad campaign and win exciting prizes!
Indulge in a trip down memory lane as Cadbury, the iconic chocolate brand, celebrates its 200th anniversary with a heartwarming campaign that unwraps South Africa’s favorite Cadbury moments.
For two centuries, Cadbury has been synonymous with joy and connection, weaving itself into the fabric of South African culture. From the rich taste of Cadbury Dairy Milk shared with loved ones to the cool delight of a Flake on a sunny beach, Cadbury’s chocolates have been a part of countless cherished memories.
Now, Cadbury is inviting South Africans to celebrate this momentous occasion by sharing their most treasured Cadbury stories. Whether it’s the unwrapping of a Dairy Milk bar with friends, the excitement of a Crunchie bar discovery, or the sweet indulgence of a shared bag of Whispers at the movies, every memory has a place in this grand celebration.
Join the Cadbury Memories Campaign:
- Visit the Cadbury website (https://www.cadbury.co.za/).
- Share your favorite #CadburyMemories using text, voice notes, images, or videos.
- Stand a chance to be featured in a future Cadbury ad campaign and win R5,000!
To add a touch of nostalgia to the celebrations, Cadbury is releasing eight limited-edition vintage packaging designs. These delightful throwbacks will transport chocolate lovers on a trip down memory lane, rekindling the joy of past decades.
Cadbury’s journey in South Africa began in the 1930s with the establishment of the Gqeberha factory, one of the first Cadbury production facilities outside the UK. Over the years, the brand has introduced beloved local favorites like Dairy Milk Chocolate, Lunch Bar, P.S., Five Star, Crunchie, and Flake.
Unforgettable marketing campaigns featuring the iconic Cadbury Gorilla, the quirky Ostrich, and the serene Monks further solidified the brand’s place in the hearts of South Africans.
Cadbury’s impact extends beyond taste buds. The brand has a deep commitment to social good, reflecting the spirit of Ubuntu (humanity towards others). In 2019, they launched the “Read to Succeed” program, creating 1,500 new children’s stories in all 11 official South African languages, fostering a love for reading and cultural connection.
Cadbury’s 2023 commercial beautifully captured the essence of Ubuntu, showcasing the heartwarming act of generosity between a father and son.
As Cadbury celebrates its 200th anniversary, the spirit of generosity remains at the core of the brand’s mission. They aim to inspire kindness in every interaction and create extraordinary moments of human connection.
“Our ambition remains one of giving and generosity,” says Lara Sidersky, Mondelēz International Category Lead for Chocolate in Sub-Saharan Africa. “That’s why we’re committed to infusing a ‘glass-and-a-half’ spirit into the hearts of Mzansi to create more extraordinary moments of human connection.”
Join the Celebration!
Visit Cadbury.co.za to participate in the #CadburyMemories campaign and share your chance to win R5,000. Don’t forget to join the conversation on social media:
- Instagram: @Cadbury_SA
- Facebook: @CadburyDairyMilk_SA
Let’s celebrate 200 years of Cadbury magic together! Share your stories, indulge in the limited-edition packaging, and embrace the spirit of generosity that Cadbury embodies.