SAVANNA CIDER REIGNS SUPREME AS WORLD’S NO. 1 BRAND! – Fashion Force Africa Magazine

Savanna Cider Reigns Supreme as World’s No. 1 Brand!

South Africa bursts with pride as its beloved Savanna Cider claims the coveted title of the world’s number one cider brand by volume according to the 2023 IWSR (International Wine and Spirits Research) Global Cider Report. This historic achievement marks a significant milestone, with Savanna becoming the first South African brand to reach the pinnacle of the global cider market.

Founded in 1996, Savanna has built a reputation for exceptional quality and unwavering commitment to crafting the perfect cider experience. Each bottle brims with a refreshingly crisp and dry taste, meticulously achieved through a dedication to using only the finest ingredients. The brand’s unwavering focus on quality is evident in its phenomenal growth, with its volume doubling in just five years.

“We are incredibly proud of this achievement,” exclaims Kayla Hendricks, Senior Brand Manager at Savanna. “South Africans have a knack for creating world-beaters, and this is another fantastic example to celebrate. A huge thank you to all our fans – you’ve made Savanna your No. 1 cider, and now, the world’s No. 1 too!”

Savanna’s success goes beyond exceptional taste. The brand has captured the hearts of cider enthusiasts worldwide with its signature wit and dry charm. Their clever marketing campaigns, perfectly embodied by the iconic “It’s Dry, But You Can Drink It” tagline, have become a cultural touchstone. The instantly recognizable image of a lemon wedge nestled in every bottle further solidifies Savanna’s unique identity.

Savanna Cider remains dedicated to pushing boundaries and creating unforgettable experiences for cider lovers everywhere. With their unwavering commitment to quality and a touch of South African charm, Savanna is poised to keep its reign at the top of the global cider market for years to come.

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