Savanna Neat: A Bold New Cider. – FASHION FORCE AFRICA MAG

Savanna, the world’s No. 1 cider brand, unveils a daring innovation. Savanna Neat is a premium cider infused with a touch of whisky flavor and toasted oak notes. It’s perfect for those who crave bold, new tastes without the whisky fuss!

A Toast to Innovation (or Should We Say, Toasting?)

More Than Just Whisky Vibes, It’s a Savanna Original

Where to Experience Savanna Neat?

Calling all cider enthusiasts and curious tastebuds! Savanna, the undisputed king of ciders, is shaking things up with the launch of Savanna Neat. This innovative beverage offers a thrilling twist on the classic Savanna experience. It blends the brand’s signature crisp and dry cider with a touch of whisky flavor and toasty oak notes.

Savanna Neat isn’t trying to be something it’s not. It remains a true Savanna cider at its core, retaining the refreshing dryness you know and love. The whisky twist adds an exciting layer of complexity, perfect for those seeking new flavor adventures.

“We designed this for a generation that embraces bold, new flavors. We did it without the pretense,” says Robert Weeder, Brand Manager at Heineken Beverages. Savanna Neat is all about convenience and enjoyment. Forget the fancy glasses. Skip the elaborate rituals. Simply grab a perfectly chilled bottle. Savor the unique combination of cider and whisky-inspired notes.

The launch of Savanna Neat is accompanied by a witty campaign titled “It’s Giving Whisky.” TBWA/Hunt Lascaris developed the campaign. It playfully pokes fun at traditional whisky tropes. These include age-old traditions and pretentious consumption rituals.

“We want South Africans to laugh at themselves. We want them to laugh at the world around them,” says Steph Van Niekerk, Executive Creative Director at TBWA/Hunt Lascaris. “Savanna Neat is a celebration of innovation, offering a whisky-like experience without the fuss, all wrapped in Savanna’s signature humor.”

Savanna Neat made its debut at the recent DSTV Delicious Festival, captivating taste buds with its unique flavor profile. Don’t worry if you missed it! The party’s just getting started. Upcoming events include a launch celebration at the luxurious Marble Circus on October 26th & 27th. There will also be speakeasy events across the country. Stay tuned to Savanna’s social media pages for more details.

Savanna Neat arrives in a convenient 330ml bottle. It will be available nationwide at all major retailers from the end of September 2024. Get ready to elevate your cider experience with this exciting new flavor! Now that’s something to raise a glass (or bottle) to!