Thapelo Mokoena Champions Self-Care and Heritage at GQ Grooming Masterclass – FASHION FORCE AFRICA MAG

South Africa’s leading men’s magazine, GQ, hosted the highly anticipated second edition of their Grooming Masterclass, bringing together influencers, industry leaders, and passionate men for a day dedicated to elevating male grooming.

Visionary entrepreneur and media personality Thapelo Mokoena, founder of Bakoena Brands, took center stage with a powerful 45-minute keynote titled “Championing Grooming in Africa,” presented in partnership with Stella Artois. His message resonated deeply, emphasizing the importance of self-care for African men with high-quality products specifically designed for the continent’s climate. He passionately advocated for supporting local production and reducing reliance on imported goods.

“Grooming is more than just looking good,” Mokoena declared. “It’s about self-respect and honoring our heritage with products crafted by us, for us. Today’s African man understands that self-care is essential. By taking care of yourself, you can give more to those who matter most. Investing in your grooming routine is a way of acknowledging your worth.”

The Masterclass, held amidst a stunningly lush garden backdrop, offered attendees an exclusive preview of Bakoena Brand’s latest beard care range, perfectly paired with the sophisticated taste of Stella Artois. This unique collaboration captured the essence of both brands, offering a truly “Worth More” experience that was both inspiring and revitalizing.

“We’re thrilled to partner with Thapelo on showcasing his exceptional male grooming range,” said Estee Burger, Stella Artois Marketing Manager. “Stella Artois, as a premium beer, celebrates the finer things in life, and that includes appreciating superior quality. This aligns perfectly with the values of Bakoena Brands.”

Bakoena’s beard care range reflects the growing trend towards natural and minimally processed products. Modern men, particularly millennials and Gen Z, are increasingly prioritizing their health and appearance, demanding grooming products with fewer chemicals and more functional ingredients.

Beyond practicality, beards are no longer just facial hair; they’ve become a powerful cultural statement. Men are embracing beards as a way to redefine masculinity, express themselves creatively, and connect with their heritage.