Jay Badza Passes Away, Founder of Orchard on 25 PR. – FASHION FORCE AFRICA

The creative industry mourns the loss of Jay Badza, founder of Orchard on 25. A true pioneer in PR and marketing, he leaves behind a lasting legacy in Africa’s brand storytelling.

Jay Badza, Founder of Orchard on 25, Dies: Industry Pays Tribute

Remembering Jay Badza: A Legacy of Innovation in South African PR

PR Giant Jay Badza Passes Away, Leaving Behind a Trail of Inspiration

PR Icon Jay Badza Passes Away | Orchard on 25 Founder Remembered for His Legacy

The South African marketing and communications industry is reeling from the devastating news of the passing of Jay Badza, esteemed public relations leader and founder of Orchard on 25. Known for his visionary leadership and passion for creative excellence, Jay leaves behind a powerful legacy that has profoundly shaped the African brand storytelling landscape.

Affectionately known as “Mr. Jay” in industry circles, Badza was more than a mentor — he was a beacon of inspiration for a generation of young creatives. His deep commitment to innovation, authenticity, and empowerment made him one of the most respected figures in the marketing world.

Jay Badza launched Orchard on 25 in July 2017, with a clear mission: to build an agency that would bridge the gap between brands and African consumers through meaningful, authentic narratives. Under his leadership, the agency quickly rose to prominence, becoming a powerhouse in creative communications and brand strategy.

Through his work, Jay forged powerful connections between brands and audiences, helping shape campaigns that resonated deeply with consumers across the continent. His belief in the dignity of creative work and the value of storytelling made Orchard on 25 more than just an agency — it became a movement.

In one of his most memorable interviews, Jay once shared his purpose-driven philosophy:
“I am a charismatic person, so I want my legacy to have been that of an entrepreneur who created a remarkable place to work at. For me, success is creating a place of work which gives people dignity and a decent living.”

This philosophy became the foundation of Orchard on 25’s culture and values. His drive to uplift others and create inclusive spaces for innovation will continue to influence the agency’s direction long after his passing.

As news of Jay’s passing spread, tributes flooded social media platforms, with colleagues, creatives, and industry leaders expressing shock, admiration, and heartfelt condolences.

“Jay was the light in every room. His kindness and wisdom shaped the way I approach work and people.” – Comment on Instagram“South African PR has lost a true pioneer. Jay Badza’s work was ahead of its time.” – Tweet on X

“He inspired a generation of storytellers. His legacy will echo through every campaign he touched.” – LinkedIn tribute